Social Media Banner Sizes 2025

Complete guide with exact dimensions for all major platforms

Updated for 2025

Quick Reference Table

The most important banner sizes at a glance

PlatformBanner SizeProfile PictureActions
YouTube
2560 × 1440800 × 800View Details
Facebook
851 × 315170 × 170View Details
Instagram
1080 × 1080320 × 320View Details
Twitter/X
1500 × 500400 × 400View Details
LinkedIn
1584 × 396400 × 400View Details
TikTok
1080 × 1920200 × 200View Details
Discord
960 × 540128 × 128View Details
Twitch
1200 × 480256 × 256View Details

Complete Platform Guide

Detailed specifications for each social media platform

🎥

YouTube

Channel Banner

2560 × 1440

Thumbnail1280 × 720
Profile Picture800 × 800
Shorts Cover1080 × 1920

Recommended for TV display. Safe area: 1546 × 423 pixels

👥

Facebook

Cover Photo

851 × 315

Event Cover1200 × 628
Profile Picture170 × 170
Stories1080 × 1920

Mobile displays at 640 × 360 pixels

📸

Instagram

Square Post

1080 × 1080

Portrait Post1080 × 1350
Stories1080 × 1920
Profile Picture320 × 320

New feed displays at 4:5 ratio (1080 × 1350)

Reference Only
🐦

Twitter / X

Header Banner

1500 × 500

Profile Picture400 × 400
Post Image1600 × 900
Multiple Images1200 × 600

Displays as 3:1 aspect ratio. Max file size: 5MB

Reference Only
💼

LinkedIn

Personal Cover

1584 × 396

Company Cover1128 × 191
Profile Picture400 × 400
Post Image1200 × 627

Professional platform with 4:1 aspect ratio

Reference Only
🎵

TikTok

Video

1080 × 1920

Profile Picture200 × 200
Carousel Image1080 × 1920
Stories1080 × 1920

Vertical format (9:16) optimized for mobile

Reference Only
🎮

Discord

Server Banner

960 × 540

Profile Picture128 × 128
Server Icon512 × 512
Invite Background1920 × 1080

16:9 aspect ratio for gaming communities

🎮

Twitch

Profile Banner

1200 × 480

Profile Picture256 × 256
Offline Banner1920 × 1080
Panel Image320 × 160

5:2 aspect ratio for streaming profiles

Reference Only
📌

Pinterest

Pin

1000 × 1500

Profile Picture165 × 165
Board Cover222 × 150
Story Pin1080 × 1920

Vertical format (2:3) for visual discovery

Reference Only
👻

Snapchat

Stories

1080 × 1920

Profile Picture320 × 320
Ads1080 × 1920
Geofilter1080 × 1920

Full-screen vertical format (9:16)

Reference Only
💬

WhatsApp

Status

1080 × 1920

Profile Picture640 × 640
Group Icon256 × 256
Business Banner1024 × 1024

Vertical stories format for messaging

Reference Only
✈️

Telegram

Channel Cover

1280 × 720

Profile Picture512 × 512
Sticker512 × 512
Group Photo640 × 640

HD format for channels and groups

Reference Only

Why Social Media Banner Sizes Matter in 2025

Platform Evolution

Social media platforms constantly update their image requirements. Using outdated sizes can result in pixelated, cropped, or poorly displayed banners that hurt your brand image.

Cross-Platform Consistency

Maintaining consistent branding across all platforms requires understanding the unique specifications of each network while adapting your design accordingly.

Best Practices for 2025

  • Always use the exact dimensions specified by each platform
  • Save images in high resolution (at least 72 DPI, preferably 300 DPI)
  • Test your banners on different devices and screen sizes
  • Keep file sizes under the platform limits for faster loading
  • Consider safe zones where text and logos won't be cropped

Free Banner Generation Tools

TheBannerSize offers free banner generators and image croppers for the most popular platforms. These tools help you create professional-looking banners without design experience:

Ready to Create Perfect Banners?

Use our free generators to create professional banners for any platform